[VCEE Seminar] REMINDER: VCEE Seminar with Michela Boldrini - Invitation, October 11

[Mailing list of the VCEE seminar series]

Dear members and friends of the VCEE,

You are invited to attend the VCEE seminar on Friday October 11, 2024, from
10:30 to 12:00 hrs Vienna time. 

The seminar takes place in lecture hall 17 (2nd floor) at
Oskar-Morgenstern-Platz 1.

We will have one speaker: Michela Boldrini (EIEE - European Institute on
Economics and the Environment)

Webpage:   <https://www.eiee.org/member/michela-boldrini/> Michela Boldrini
- EIEE - European Institute on Economics and the Environment

Here is more information about the talk:

 

Title: Taming Tech Giants Algorithms: "What do consumers know (and want)? An
analysis of the Amazon Buy-Box case" with F. Clavorà Braulin

 

Abstract:

Many digital platforms operate as two-sided markets, facilitating the
matching between sellers and buyers. The Amazon case is particularly
interesting because of the dual role the tech giant plays: Amazon both
controls the rules of the game through platform design choices and
participates as a player itself, operating as a seller. What do consumers
know about Amazon’s platform functioning? Would they behave differently if
they knew how the type and the amount of information they are provided with
is filtered/manipulated? This paper focuses on a peculiar and distinctive
algorithmic-driven Amazon’s feature: the Buy-Box. Through a framed field
experiment, we collect individual-level data on real consumers’ search and
purchase behavior on the marketplace in a controlled environment, where we
can manipulate the amount of information disclosed on the functioning (and
the hidden risks) of Amazon’s Buy-Box. Experimental data reveal that - in
the absence of any information provision - more than 80% of the participants
do not even inspect other than the Buy-Box (default) deal. Providing
participants with (full) information on the Buy-Box functioning and the
availability of alternative deals by competing sellers significantly
increases the probability of inspecting alternative deals before finalizing
the purchase and the propensity to select a seller other than the one in the
default Buy-Box position. At the same time, the average time spent to
finalize the purchase is not significantly different.

 

Meeting slots are fully booked:

 <https://terminplaner6.dfn.de/de/p/8d4b571aa17362847d33aac31da32dd5-897723>
https://terminplaner6.dfn.de/de/p/8d4b571aa17362847d33aac31da32dd5-897723

 

Best regards,

Sylvia

 

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