[VCEE Seminar] VCEE Seminar with Michela Boldrini - Invitation, October 11

[Mailing list of the VCEE seminar series]

Dear members and friends of the VCEE,

You are invited to attend the VCEE seminar on Friday October 11, 2024, from
10:30 to 12:00 hrs Vienna time. 

The seminar takes place in lecture hall 17 (2nd floor) at
Oskar-Morgenstern-Platz 1.

We will have one speaker: Michela Boldrini (EIEE - European Institute on
Economics and the Environment)

Webpage:   <https://www.eiee.org/member/michela-boldrini/> Michela Boldrini
- EIEE - European Institute on Economics and the Environment



Here is more information about the talk:

 

Title: Taming Tech Giants Algorithms: "What do consumers know (and want)? An
analysis of the Amazon Buy-Box case" with F. Clavorà Braulin

 

Abstract:

Many digital platforms operate as two-sided markets, facilitating the
matching between sellers and buyers. The Amazon case is particularly
interesting because of the dual role the tech giant plays: Amazon both
controls the rules of the game through platform design choices and
participates as a player itself, operating as a seller. What do consumers
know about Amazon’s platform functioning? Would they behave differently if
they knew how the type and the amount of information they are provided with
is filtered/manipulated? This paper focuses on a peculiar and distinctive
algorithmic-driven Amazon’s feature: the Buy-Box. Through a framed field
experiment, we collect individual-level data on real consumers’ search and
purchase behavior on the marketplace in a controlled environment, where we
can manipulate the amount of information disclosed on the functioning (and
the hidden risks) of Amazon’s Buy-Box. Experimental data reveal that - in
the absence of any information provision - more than 80% of the participants
do not even inspect other than the Buy-Box (default) deal. Providing
participants with (full) information on the Buy-Box functioning and the
availability of alternative deals by competing sellers significantly
increases the probability of inspecting alternative deals before finalizing
the purchase and the propensity to select a seller other than the one in the
default Buy-Box position. At the same time, the average time spent to
finalize the purchase is not significantly different.



 

If you are interested in meeting Michela after the seminar (meeting slots of
30’) you can register via this link:

 <https://terminplaner6.dfn.de/de/p/8d4b571aa17362847d33aac31da32dd5-897723>
https://terminplaner6.dfn.de/de/p/8d4b571aa17362847d33aac31da32dd5-897723

 

Best regards,

Sylvia

 

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