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</o:shapelayout></xml><![endif]--></head><body lang=DE link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'>Dear all,<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'>I am happy to inform you that Luis Aguiar will give the next talk in the Applied Economics Seminar on Tuesday, March 22, from 13.15-14.30h HS 5.<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;color:black'>Digitization and the Gender Gap in Product Ratings: Evidence from the Movies </span><span lang=EN-US style='font-size:12.0pt;color:black'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;color:black'>Abstract: <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;color:black'>Digitization has led to a dramatic increase in the number of new creative products brought to market, challenging traditional product discovery channels such as professional critics. While technological change has also brought alternative sources of information in the form of crowed-based reviews, their nature still raises important questions about the impact of digitization. On the one hand, crowd-based reviews can inform consumers about products that would otherwise not have been reviewed by professional critics. On the other hand, crowd reviews – which are usually left anonymously - can suffer from lack of objectivity or even from certain types of pernicious biases. This is in contrast with reviews from professional critics who have strong incentives to appear unbiased due to <u>reputational</u> costs. In the context of the movie industry, I rely on various measures of on-screen female presence to explore whether the impact of digitization on movie ratings is gender-neutral. Controlling for movie quality, I show that female movies are disproportionately hurt by digitization as captured by crowd-based ratings. Most of this effect is driven by male audience reviewers. </span><span lang=EN-US style='font-size:12.0pt;color:black'><o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'>If you are interested in meeting the speaker please enlist in the doodle-link below (office No. 05.303)<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'>https://doodle.com/meeting/participate/id/negNl3ld<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt'>Best regards,<o:p></o:p></span></p><p class=MsoPlainText><span lang=DE-AT style='font-size:12.0pt'>Gabi<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>