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Liebe Kolleginnen und Kollegen,<br>
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das Institut für Anglistik und Amerikanistik möchte Sie herzlich
zu folgendem Gastvortrag einladen:<b><span
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<br>
</span></b><span
style="font-size:12.0pt;line-height:150%;font-family:"Times
New Roman","serif";
mso-fareast-font-family:"Times New
Roman";mso-fareast-language:DE-AT"><o:p></o:p></span><b><span
style="font-size:25.0pt;font-family:"Times New
Roman","serif";mso-fareast-font-family:
"Times New Roman";mso-fareast-language:DE-AT">Univ.-Prof.
Dr. DLitt. Zoltán Kövecses<o:p></o:p></span></b><b><span
style="font-size:18.0pt;font-family:"Times New
Roman","serif";mso-fareast-font-family:
"Times New Roman";mso-fareast-language:DE-AT"><br>
Eötvös Loránd University, Budapest</span></b><b><span
style="font-size:20.0pt;
line-height:115%;font-family:"Times New
Roman","serif";mso-fareast-font-family:
"Times New Roman";mso-fareast-language:DE-AT"><br>
<br>
"Where do metaphors come from?"</span></b><span
style="font-size:12.0pt; font-family:"Times New
Roman","serif";mso-fareast-font-family:"Times
New Roman"; mso-fareast-language:DE-AT"><o:p> </o:p></span><br>
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<b><span style="font-size:16.0pt;line-height:107%;
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mso-ansi-language:DE-AT;mso-fareast-language:DE-AT;mso-bidi-language:AR-SA">am
Dienstag, den 24. März 2015, 13:<span
style="color:black;mso-themecolor:text1">15</span>-14:45
Uhr, Hörsaal C2</span></b><span
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<small>(im Rahmen der VO Communication, Code and Culture –
everyone welcome!)<o:p></o:p></small></span><b><span
style="font-size:16.0pt;
line-height:115%;font-family:"Times New
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Campus Hof 2, Spitalg. 2-4, 1090 Wien</span></b><span
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style="font-size:12.0pt;line-height:
150%;font-family:"Times New
Roman","serif";mso-fareast-font-family:"Times
New Roman";
mso-ansi-language:EN-US;mso-fareast-language:DE-AT"
lang="EN-US"><br>
Abstract<br>
Conceptual metaphor theory suggests that conceptual
metaphors are based on our bodily experiences. </span><span
style="font-size:12.0pt;line-height:150%;font-family:"Times
New Roman","serif";
mso-fareast-font-family:"Times New
Roman";mso-fareast-language:DE-AT">While this is
certainly true in many cases of metaphor, the role of the
body in metaphor creation can and should be reinterpreted. A
missing element in accounts metaphor production and
metaphorical meaning making in general in cognitive
linguistics is context. I suggest that an account of
metaphor production in context must begin with a general
characterization of communication and, within that,
metaphorical communication. <br>
<o:p></o:p></span><span style="font-size:12.0pt;line-height:
150%;font-family:"Times New
Roman","serif";mso-fareast-font-family:"Times
New Roman";
mso-ansi-language:EN-US;mso-fareast-language:DE-AT"
lang="EN-US"><span style="mso-tab-count:1"></span>In the
talk, I will propose a dozen or so commonly occurring
contextual factors that seem to play a role in the creation
of metaphors in real discourse. </span><span
style="font-size:12.0pt;
line-height:150%;font-family:"Times New
Roman","serif";mso-fareast-font-family:
"Times New Roman";mso-fareast-language:DE-AT">These
contextual factors can be grouped into four larger types:
situational, linguistic, conceptual-cognitive, and bodily
factors. The contextual factors can be arranged along a
gradient: from local to global. <o:p></o:p></span><span
style="font-size:
12.0pt;line-height:150%;font-family:"Times New
Roman","serif";mso-fareast-font-family:
"Times New
Roman";mso-ansi-language:EN-US;mso-fareast-language:DE-AT"
lang="EN-US"><br>
The reconceptualization of the nature and role of context in
metaphor creation is intended to improve and enrich existing
versions of conceptual metaphor theory. </span><span
style="font-size:12.0pt;line-height:150%;font-family:"Times
New Roman","serif";
mso-fareast-font-family:"Times New
Roman";mso-fareast-language:DE-AT">In light of the
present work, cognition, including metaphorical cognition,
is grounded in not only the body, but also in the situations
in which people act and lead their lives, the discourses in
which they are engaged at any time in communicating and
interacting with each other, and the conceptual knowledge
they have accumulated about the world in the course of their
experience of it. <o:p></o:p></span></p>
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font-family:"Times New
Roman","serif";mso-fareast-font-family:"Times
New Roman"; mso-fareast-language:DE-AT"><o:p></o:p>Recommended
reading: <o:p></o:p></span></p>
<p class="MsoNormal"
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style="font-size:12.0pt;line-height:150%;
font-family:"Times New
Roman","serif";mso-fareast-font-family:"Times
New Roman"; mso-fareast-language:DE-AT">Zoltán
Kövecses. 2015. <i style="mso-bidi-font-style: normal">Where
Metaphors Come From. Reconsidering Context in Metaphor</i>.
Oxford: Oxford University Press.<o:p></o:p></span></p>
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<br>
Bitte informieren Sie auch interessierte Studierende (siehe
Attachment). <br>
Wir freuen uns auf Ihr zahlreiches Erscheinen! <br>
<br>
Herzliche Grüße,<br>
Marie-Luise Pitzl<br>
<br>
<pre class="moz-signature" cols="72">--
Dr. Marie-Luise Pitzl
Postdoc Applied Linguistics
Department of English
University of Vienna
Spitalgasse 2-4, AAKH Hof 8
1090 Vienna, Austria
tel. +43 1 4277 42446
<a moz-do-not-send="true" class="moz-txt-link-freetext" href="http://anglistik.univie.ac.at/home/staff-members/pitzl/">http://anglistik.univie.ac.at/home/staff-members/pitzl/</a>
<a moz-do-not-send="true" class="moz-txt-link-freetext" href="http://www.english-lingua-franca.org/">http://www.english-lingua-franca.org/</a></pre>
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