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        {mso-style-unhide:no;
        mso-style-qformat:yes;
        mso-ascii-theme-font:minor-latin;
        mso-fareast-theme-font:minor-fareast;
        mso-hansi-theme-font:minor-latin;
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        mso-style-qformat:yes;
        mso-ascii-theme-font:minor-latin;
        mso-fareast-theme-font:minor-fareast;
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        mso-ascii-theme-font:minor-latin;
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        mso-ascii-theme-font:minor-latin;
        mso-fareast-theme-font:minor-fareast;
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a:link
        {mso-style-priority:99;}
span.MSOHYPERLINK
        {mso-style-priority:99;}
a:visited
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span.MSOHYPERLINKFOLLOWED
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table.MSONORMALTABLE
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table.MSONORMALTABLE
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@font-face
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@font-face
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        margin-bottom:.0001pt;
        mso-pagination:widow-orphan;
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        font-family:"Times New Roman";
        mso-fareast-font-family:"MS Mincho";}
a:link, span.MsoHyperlink
        {color:blue;
        text-decoration:underline;
        text-underline:single;}
a:visited, span.MsoHyperlinkFollowed
        {color:purple;
        text-decoration:underline;
        text-underline:single;}
p
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        line-height:12.05pt;
        mso-pagination:widow-orphan;
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        font-family:Verdana;
        mso-fareast-font-family:"MS Mincho";
        mso-bidi-font-family:"Times New Roman";}
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        font-family:Arial;
        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:windowtext;}
span.emailformatvorlage20
        {mso-style-name:emailformatvorlage20;
        font-family:Arial;
        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:navy;}
span.emailformatvorlage21
        {mso-style-name:emailformatvorlage21;
        font-family:Arial;
        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:navy;}
span.emailformatvorlage22
        {mso-style-name:emailformatvorlage22;
        font-family:Arial;
        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:navy;}
span.emailformatvorlage23
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        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:navy;}
span.emailformatvorlage24
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        font-family:Calibri;
        mso-ascii-font-family:Calibri;
        mso-hansi-font-family:Calibri;
        color:#1F497D;}
span.emailformatvorlage25
        {mso-style-name:emailformatvorlage25;
        font-family:Arial;
        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:navy;}
span.emailformatvorlage27
        {mso-style-name:emailformatvorlage27;
        font-family:Arial;
        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:navy;}
span.emailformatvorlage28
        {mso-style-name:emailformatvorlage28;
        font-family:Arial;
        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:navy;}
span.apple-style-span
        {mso-style-name:apple-style-span;}
span.EmailFormatvorlage29
        {mso-style-type:personal;
        mso-style-noshow:yes;
        mso-ansi-font-size:10.0pt;
        mso-bidi-font-size:10.0pt;
        font-family:Arial;
        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:navy;}
span.EmailFormatvorlage30
        {mso-style-type:personal-reply;
        mso-style-noshow:yes;
        mso-ansi-font-size:10.0pt;
        mso-bidi-font-size:10.0pt;
        font-family:Arial;
        mso-ascii-font-family:Arial;
        mso-hansi-font-family:Arial;
        mso-bidi-font-family:Arial;
        color:navy;}
span.SpellE
        {mso-style-name:"";
        mso-spl-e:yes;}
@page Section1
        {size:595.3pt 841.9pt;
        margin:70.85pt 70.85pt 2.0cm 70.85pt;
        mso-header-margin:36.0pt;
        mso-footer-margin:36.0pt;
        mso-paper-source:0;}
div.Section1
        {page:Section1;}
-->
</style><!--[if gte mso 10]>
<style>
 /* Style Definitions */ 
 table.MsoNormalTable
        {mso-style-name:"Normale Tabelle";
        mso-tstyle-rowband-size:0;
        mso-tstyle-colband-size:0;
        mso-style-noshow:yes;
        mso-style-parent:"";
        mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
        mso-para-margin:0cm;
        mso-para-margin-bottom:.0001pt;
        mso-pagination:widow-orphan;
        font-size:10.0pt;
        font-family:"Times New Roman";}
</style>
<![endif]--><!--[if gte mso 9]><xml>
 <o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
 <o:shapelayout v:ext="edit">
  <o:idmap v:ext="edit" data="1" />
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  <body bgcolor="#FFFFFF" text="#000000">
    <br>
    <div class="moz-signature">
      <meta http-equiv="Content-Type" content="text/html;
        charset=ISO-8859-1">
      <meta name="ProgId" content="Word.Document">
      <meta name="Generator" content="Microsoft Word 14">
      <meta name="Originator" content="Microsoft Word 14">
      <link rel="File-List" href="Stamp-Dateien/filelist.xml">
      <link rel="Preview" href="Stamp-Dateien/preview.wmf">
      <!--[if gte mso 9]><xml>
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  <o:CharactersWithSpaces>427</o:CharactersWithSpaces>
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  <o:AllowPNG/>
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      <link rel="themeData" href="Stamp-Dateien/themedata.thmx">
      <link rel="colorSchemeMapping"
        href="Stamp-Dateien/colorschememapping.xml">
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 <w:WordDocument>
  <w:SpellingState>Clean</w:SpellingState>
  <w:GrammarState>Clean</w:GrammarState>
  <w:TrackMoves>false</w:TrackMoves>
  <w:TrackFormatting/>
  <w:HyphenationZone>21</w:HyphenationZone>
  <w:PunctuationKerning/>
  <w:ValidateAgainstSchemas/>
  <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
  <w:IgnoreMixedContent>false</w:IgnoreMixedContent>
  <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
  <w:DoNotPromoteQF/>
  <w:LidThemeOther>DE-AT</w:LidThemeOther>
  <w:LidThemeAsian>X-NONE</w:LidThemeAsian>
  <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
  <w:Compatibility>
   <w:BreakWrappedTables/>
   <w:SnapToGridInCell/>
   <w:WrapTextWithPunct/>
   <w:UseAsianBreakRules/>
   <w:DontGrowAutofit/>
   <w:SplitPgBreakAndParaMark/>
   <w:EnableOpenTypeKerning/>
   <w:DontFlipMirrorIndents/>
   <w:OverrideTableStyleHps/>
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  <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
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   <m:mathFont m:val="Cambria Math"/>
   <m:brkBin m:val="before"/>
   <m:brkBinSub m:val="--"/>
   <m:smallFrac m:val="off"/>
   <m:dispDef/>
   <m:lMargin m:val="0"/>
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   <m:defJc m:val="centerGroup"/>
   <m:wrapIndent m:val="1440"/>
   <m:intLim m:val="subSup"/>
   <m:naryLim m:val="undOvr"/>
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   UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
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  <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
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  <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
  <w:LsdException Locked="false" Priority="39" Name="toc 1"/>
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  <w:LsdException Locked="false" Priority="39" Name="toc 9"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
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   UnhideWhenUsed="false" Name="Table Grid"/>
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   UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
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   UnhideWhenUsed="false" Name="Light Shading"/>
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   UnhideWhenUsed="false" Name="Light List"/>
  <w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid"/>
  <w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1"/>
  <w:LsdException Locked="false" Priority="64" SemiHidden="false"
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  <w:LsdException Locked="false" Priority="65" SemiHidden="false"
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   UnhideWhenUsed="false" Name="Medium Grid 3"/>
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   UnhideWhenUsed="false" Name="Dark List"/>
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   UnhideWhenUsed="false" Name="Colorful Shading"/>
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   UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
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   UnhideWhenUsed="false" Name="Light List Accent 1"/>
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   UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
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   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
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   UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
  <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
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   UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
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  <w:LsdException Locked="false" Priority="30" SemiHidden="false"
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   UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
  <w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
  <w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
  <w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
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        <p class="MsoNormal"><o:p> </o:p></p>
        <p class="MsoNormal">Werner <span class="SpellE">Niedermaier</span><span
            style="mso-fareast-language:DE-AT;mso-no-proof:yes"> </span></p>
        <p class="MsoNormal">Universität Wien</p>
        <p class="MsoNormal">Historisch-kulturwissenschaftliche Fakultät</p>
        <p class="MsoNormal">Institut für Alte Geschichte und
          Altertumskunde,</p>
        <p class="MsoNormal">Papyrologie und Epigraphik</p>
        <p class="MsoNormal">Dr. Karl <span class="SpellE">Lueger</span>
          Ring 1</p>
        <p class="MsoNormal">A-1010 Wien</p>
        <p class="MsoNormal">Tel.: ++43-01-4277-40501</p>
        <p class="MsoNormal">Fax.: ++43-01-4277-9405</p>
        <p class="MsoNormal">Email: <a
            href="mailto:werner.niedermaier@univie.ac.at">werner.niedermaier@univie.ac.at</a></p>
        <p class="MsoNormal">Homepage: <a
            href="http://altegeschichte.univie.ac.at/">Institut
            für Alte Geschichte</a></p>
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    <br>
    <br>
    -------- Original-Nachricht --------
    <table class="moz-email-headers-table" border="0" cellpadding="0"
      cellspacing="0">
      <tbody>
        <tr>
          <th align="RIGHT" nowrap="nowrap" valign="BASELINE">Betreff: </th>
          <td>[Wiso-Informationen] Wiso-Präsentation: Vortrag:
            Wohlgefühl und Konsum - Sandra Schürmann</td>
        </tr>
        <tr>
          <th align="RIGHT" nowrap="nowrap" valign="BASELINE">Datum: </th>
          <td>Thu, 3 May 2012 08:54:05 +0200</td>
        </tr>
        <tr>
          <th align="RIGHT" nowrap="nowrap" valign="BASELINE">Von: </th>
          <td>Wirtschafts- und Sozialgeschichte - Aussendungen
            <a class="moz-txt-link-rfc2396E" href="mailto:wiso-informationen@lists.univie.ac.at"><wiso-informationen@lists.univie.ac.at></a></td>
        </tr>
        <tr>
          <th align="RIGHT" nowrap="nowrap" valign="BASELINE">Antwort
            an: </th>
          <td><a class="moz-txt-link-abbreviated" href="mailto:wirtschaftsgeschichte@univie.ac.at">wirtschaftsgeschichte@univie.ac.at</a></td>
        </tr>
        <tr>
          <th align="RIGHT" nowrap="nowrap" valign="BASELINE">An: </th>
          <td><a class="moz-txt-link-rfc2396E" href="mailto:wiso-informationen@lists.univie.ac.at"><wiso-informationen@lists.univie.ac.at></a></td>
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                                    style="font-family:Georgia;color:#302E33">Das
                                    Institut für Wirtschafts- und
                                    Sozialgeschichte der Universität
                                    Wien lädt ein zum</span></font></span><font
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                                  face="Georgia"><span
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                                  </span></font></b><st1:time hour="18"
                                minute="30"><b><font color="#504e53"
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                                  face="Georgia"><span
                                    style="font-family:
Georgia;color:#504E53;font-weight:bold">Univ. Wien, Hauptgebäude,
                                    Seminarraum
                                    WISO 1, Stiege 6, 2. Stock,
                                    Zwischengeschoß</span></font></b><font
                                color="black"><span style="color:black"><o:p></o:p></span></font></p>
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                          xmlns:m="http://schemas.microsoft.com/office/2004/12/omml">
                          <div link="blue" vlink="purple">
                            <p class="MsoNormal"><font color="#302e33"
                                face="Georgia" size="3"><span
                                  style="font-size:11.5pt;font-family:Georgia;color:#302E33">Vorgestellt
                                  wird ein
                                  Forschungsprojekt, das die Rolle des
                                  Topos „Wohlgefühl“ in der
                                  Deutung des Konsums von Zigaretten,
                                  Spirituosen und Gesundheitsmitteln im
                                  20.
                                  Jahrhundert untersucht. Seit dem Ende
                                  des 19. Jahrhunderts waren solche
                                  Produkte erstmals für breitere
                                  Schichten verfüg- und bezahlbar, und
                                  sie wurden
                                  u.a. mittelsWerbung und Verpackung
                                  symbolisch aufgeladen. So konnte ihr
                                  Konsum
                                  zum Ausdruck von positiven
                                  Selbstverständnissen, von "Wohlgefühl"
                                  der
                                  Konsumentinnen und Konsumenten werden.
                                  Analysiert werden können solche
                                  Deutungsprozesse anhand der Werbung
                                  für ausgewählte Produkte.</span></font><font
                                color="black" face="Calibri"><span
                                  style="font-family:Calibri;color:black"><o:p></o:p></span></font></p>
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              <p class="MsoNormal"><font color="black" face="Calibri"
                  size="2"><span
                    style="font-size:10.5pt;font-family:Calibri;color:black"><o:p> </o:p></span></font></p>
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                  id="OLK_SRC_BODY_SECTION">
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                            break-word;-webkit-nbsp-mode:
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                              xmlns:m="http://schemas.microsoft.com/office/2004/12/omml">
                              <div link="blue" vlink="purple">
                                <p class="MsoNormal"><span
                                    class="apple-style-span"><font
                                      color="#302e33" face="Georgia"
                                      size="3"><span
                                        style="font-size:11.5pt;font-family:Georgia;color:#302E33">Sandra
Schürmann,
                                        Dr. phil., Historikerin, konsum-
                                        und werbegeschichtliche
                                        Forschungen,
                                        Museumsausstellungen und
                                        Veröffentlichungen, zuletzt:
                                        Bilderwelten, Markengesichter
                                        und Marktgesetze - Werbung und
                                        Produktpolitik der
                                        Reemtsma Cigarettenfabriken
                                        zwischen 1920 und 1960, in:
                                        Susanne Hilger / Achim
                                        Landwehr (Hg.), Wirtschaft -
                                        Kultur - Geschichte. Positionen
                                        und Perspektiven,
                                        Stuttgart 2011, S. 111-132.</span></font></span><font
                                    color="black" face="Calibri"><span
                                      style="font-family:Calibri;color:black"><o:p></o:p></span></font></p>
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                      </div>
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                  </div>
                </span></span></div>
            <div>
              <p class="MsoNormal"><font color="black" face="Calibri"
                  size="2"><span
                    style="font-size:10.5pt;font-family:Calibri;color:black"></span><o:p> </o:p></font></p>
            </div>
            <div><span id="OLK_SRC_BODY_SECTION"><span
                  id="OLK_SRC_BODY_SECTION">
                  <div style="word-wrap: break-word;-webkit-nbsp-mode:
                    space;-webkit-line-break: after-white-space">
                    <div>
                      <div link="blue" vlink="purple" style="word-wrap:
                        break-word;-webkit-nbsp-mode: space;
                        -webkit-line-break: after-white-space">
                        <div>
                          <div style="word-wrap:
                            break-word;-webkit-nbsp-mode:
                            space;-webkit-line-break: after-white-space">
                            <div
                              xmlns:m="http://schemas.microsoft.com/office/2004/12/omml">
                              <div link="blue" vlink="purple">
                                <p class="MsoNormal"><span
                                    class="apple-style-span"><font
                                      color="#302e33" face="Georgia"
                                      size="3"><span
                                        style="font-size:12.0pt;font-family:Georgia;color:#302E33">Der
Vortrag
                                        wird gefördert von der </span></font></span><span
                                    class="apple-style-span"><font
                                      color="navy" face="Georgia"><span
                                        style="font-family:
                                        Georgia;color:navy"><o:p></o:p></span></font></span></p>
                                <p class="MsoNormal"><span
                                    class="apple-style-span"><font
                                      color="navy" face="Georgia"
                                      size="3"><span
                                        style="font-size:12.0pt;font-family:Georgia;color:navy"><a
                                          moz-do-not-send="true"
                                          href="http://hist-kult.univie.ac.at/fakultaet/">Historisch-Kulturwissenschaftlichen
                                          Fakultät</a></span></font></span><span
                                    class="apple-style-span"><font
                                      color="#302e33" face="Georgia"><span
style="font-family:Georgia;color:#302E33"> </span></font></span><span
                                    class="apple-style-span"><font
                                      color="navy" face="Georgia"><span
                                        style="font-family:
                                        Georgia;color:navy"><o:p></o:p></span></font></span></p>
                                <p class="MsoNormal"><span
                                    class="apple-style-span"><font
                                      color="#302e33" face="Georgia"
                                      size="3"><span
                                        style="font-size:12.0pt;font-family:Georgia;color:#302E33">der
Universität
                                        Wien.<o:p></o:p></span></font></span></p>
                                <p class="MsoNormal"><font color="navy"
                                    face="Arial" size="2"><span
                                      style="font-size:
10.0pt;font-family:Arial;color:navy"><img id="_x0000_i1025"
                                        src="cid:part4.05020809.00050805@univie.ac.at"
                                        border="0" height="76"
                                        width="277"><span
                                        class="apple-style-span"><o:p></o:p></span></span></font></p>
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                </span></span></div>
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              <div style="word-wrap: break-word;-webkit-nbsp-mode:
                space;-webkit-line-break: after-white-space">
                <div>
                  <p class="MsoNormal"><font color="black"
                      face="Calibri" size="2"><span
                        style="font-size:10.5pt;font-family:Calibri;color:black"><o:p> </o:p></span></font></p>
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                    id="OLK_SRC_BODY_SECTION"><span
                      id="OLK_SRC_BODY_SECTION">
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                          <div style="word-wrap:
                            break-word;-webkit-nbsp-mode:
                            space;-webkit-line-break: after-white-space">
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                              xmlns:m="http://schemas.microsoft.com/office/2004/12/omml">
                              <div link="blue" vlink="purple">
                                <p class="pa0"
                                  style="text-align:justify;text-justify:inter-ideograph"><span
                                    class="apple-style-span"><font
                                      color="#504e53" face="Georgia"
                                      size="3"><span
                                        style="font-size:11.5pt;font-family:Georgia;color:#504E53">===============================</span></font></span><font
                                    color="black"><span
                                      style="color:black"><o:p></o:p></span></font></p>
                                <p class="MsoNormal"><font
                                    color="#504e53" face="Georgia"
                                    size="2"><span
                                      style="font-size:11.0pt;font-family:Georgia;color:#504E53">Wir
                                      freuen uns auf
                                      Ihr Kommen! <br>
                                    </span></font><font color="navy"
                                    face="Georgia" size="2"><span
                                      style="font-size:11.0pt;
                                      font-family:Georgia;color:navy"><a
                                        moz-do-not-send="true"
                                        href="http://wirtschaftsgeschichte.univie.ac.at/">Institut
                                        für Wirtschafts- und
                                        Sozialgeschichte</a></span></font><font
                                    color="#504e53" face="Georgia"
                                    size="2"><span
                                      style="font-size:11.0pt;font-family:Georgia;color:#504E53"><br>
                                      Universität Wien,
                                      Dr.-Karl-Lueger-Ring 1<br>
                                      1010 Wien</span></font><font
                                    color="black"><span
                                      style="color:black"><o:p></o:p></span></font></p>
                                <p class="MsoNormal"><font color="black"
                                    face="Arial" size="2"><span
                                      style="font-size:
10.0pt;font-family:Arial;color:black"> </span></font><font color="black"><span
                                      style="color:black"><o:p></o:p></span></font></p>
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