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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Werner <span class="SpellE">Niedermaier</span><span
style="mso-fareast-language:DE-AT;mso-no-proof:yes"> </span></p>
<p class="MsoNormal">Universität Wien</p>
<p class="MsoNormal">Historisch-kulturwissenschaftliche Fakultät</p>
<p class="MsoNormal">Institut für Alte Geschichte und
Altertumskunde,</p>
<p class="MsoNormal">Papyrologie und Epigraphik</p>
<p class="MsoNormal">Dr. Karl <span class="SpellE">Lueger</span>
Ring 1</p>
<p class="MsoNormal">A-1010 Wien</p>
<p class="MsoNormal">Tel.: ++43-01-4277-40501</p>
<p class="MsoNormal">Fax.: ++43-01-4277-9405</p>
<p class="MsoNormal">Email: <a
href="mailto:werner.niedermaier@univie.ac.at">werner.niedermaier@univie.ac.at</a></p>
<p class="MsoNormal">Homepage: <a
href="http://altegeschichte.univie.ac.at/">Institut
für Alte Geschichte</a></p>
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<br>
<br>
-------- Original-Nachricht --------
<table class="moz-email-headers-table" border="0" cellpadding="0"
cellspacing="0">
<tbody>
<tr>
<th align="RIGHT" nowrap="nowrap" valign="BASELINE">Betreff: </th>
<td>[Wiso-Informationen] [Wiso-Präsentation] Vortrag - Zur
Theorie der Produktkommunikation aus
geschichtswissenschaftlicher Perspektive - Rainer Gries</td>
</tr>
<tr>
<th align="RIGHT" nowrap="nowrap" valign="BASELINE">Datum: </th>
<td>Wed, 18 Apr 2012 09:27:33 +0200</td>
</tr>
<tr>
<th align="RIGHT" nowrap="nowrap" valign="BASELINE">Von: </th>
<td>Wirtschafts- und Sozialgeschichte - Aussendungen
<a class="moz-txt-link-rfc2396E" href="mailto:wiso-informationen@lists.univie.ac.at"><wiso-informationen@lists.univie.ac.at></a></td>
</tr>
<tr>
<th align="RIGHT" nowrap="nowrap" valign="BASELINE">Antwort
an: </th>
<td><a class="moz-txt-link-abbreviated" href="mailto:wirtschaftsgeschichte@univie.ac.at">wirtschaftsgeschichte@univie.ac.at</a></td>
</tr>
<tr>
<th align="RIGHT" nowrap="nowrap" valign="BASELINE">An: </th>
<td><a class="moz-txt-link-rfc2396E" href="mailto:wiso-informationen@lists.univie.ac.at"><wiso-informationen@lists.univie.ac.at></a></td>
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font-weight:bold">wiso</span></font></b></span><span
class="spelle"><font color="#504e53" face="Georgia"
size="5"><span
style="font-size:16.0pt;font-family:Georgia;
color:#504E53">präsentationen</span></font></span><font
color="#504e53" face="Georgia" size="5"><span
style="font-size:16.0pt;font-family:Georgia;color:#504E53">
</span></font><span class="spelle"><b><font
color="#cc0000" face="Georgia" size="5"><span
style="font-size:16.0pt;font-family:Georgia;color:#CC0000;font-weight:bold">wiso</span></font></b></span><span
class="spelle"><font color="#504e53" face="Georgia"
size="5"><span style="font-size:
16.0pt;font-family:Georgia;color:#504E53">präsentationen</span></font></span><font
color="#504e53" face="Georgia" size="5"><span
style="font-size:16.0pt;font-family:
Georgia;color:#504E53"> </span></font><span
class="spelle"><b><font color="#cc0000" face="Georgia"
size="5"><span
style="font-size:16.0pt;font-family:Georgia;
color:#CC0000;font-weight:bold">wiso</span></font></b></span><span
class="spelle"><font color="#504e53" face="Georgia"
size="5"><span style="font-size:
16.0pt;font-family:Georgia;color:#504E53">präsentationen</span></font></span></p>
<p class="MsoNormal"><font color="#504e53" face="Georgia"
size="3"><span
style="font-size:12.0pt;font-family:Georgia;color:#504E53"><br>
Das Institut für Wirtschafts- und Sozialgeschichte
der Universität Wien lädt
ein zum </span></font></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><b><font
color="#cc0000" face="Georgia" size="4"><span
style="font-size:14.0pt;font-family:Georgia;color:#CC0000;
font-weight:bold"><br>
</span></font></b><b><font color="#cc0000"
face="Georgia" size="4"><span
style="font-size:14.0pt;font-family:Georgia;color:#CC0000;
font-weight:bold" lang="EN-GB">Vortrag</span></font></b></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><b><font
color="#504e53" face="Georgia" size="4"><span
style="font-size:14.0pt;font-family:Georgia;
color:#504E53;font-weight:bold" lang="EN-GB">Rainer
Gries<br>
</span></font></b><b><font color="#cc0000"
face="Georgia" size="4"><span
style="font-size:14.0pt;font-family:Georgia;color:#CC0000;
font-weight:bold" lang="EN-GB"><br>
</span></font></b><b><font color="#504e53"
face="Georgia"><span
style="font-family:Georgia;color:#504E53;font-weight:bold"
lang="EN-GB">Nivea. Blauweiße
Norm und Normalität <br>
Zur Theorie der Produktkommunikation aus
geschichtswissenschaftlicher
Perspektive</span></font></b></p>
</div>
</div>
<span id="OLK_SRC_BODY_SECTION"></span>
<div
xmlns:m="http://schemas.microsoft.com/office/2004/12/omml">
<div link="blue" vlink="purple">
<p class="MsoNormal" style="margin-bottom:12.0pt"><b><font
color="#cc0000" face="Georgia" size="4"><span
style="font-size:14.0pt;font-family:Georgia;
color:#CC0000;font-weight:bold" lang="EN-GB">Wann
</span></font></b><font color="black"><span
style="color:black" lang="EN-GB"><br>
</span></font><b><font color="#504e53" face="Georgia"><span
style="font-family:Georgia;color:#504E53;font-weight:bold" lang="EN-GB">Mittwoch,
25. April</span></font></b><b><font
color="#504e53" face="Georgia"><span
style="font-family:Georgia;color:#504E53;
font-weight:bold"> 2012, </span></font></b><b><font
color="#504e53" face="Georgia"><span
style="font-family:Georgia;color:#504E53;font-weight:bold">18:30
- 20:00</span></font></b><b><font color="#504e53"
face="Georgia"><span
style="font-family:Georgia;color:#504E53;font-weight:bold">
Uhr</span></font></b></p>
</div>
</div>
<span id="OLK_SRC_BODY_SECTION"></span>
<div
xmlns:m="http://schemas.microsoft.com/office/2004/12/omml">
<div link="blue" vlink="purple">
<p class="MsoNormal"
style="margin-bottom:12.0pt;background:white"><b><font
color="#cc0000" face="Georgia" size="4"><span
style="font-size:14.0pt;font-family:
Georgia;color:#CC0000;font-weight:bold">Wo </span></font></b><font
color="black"><span style="color:black"><br>
</span></font><b><font color="#504e53" face="Georgia"><span
style="font-family:
Georgia;color:#504E53;font-weight:bold">Univ.
Wien, Hauptgebäude, Seminarraum
WISO 1, Stiege 6, 2. Stock, Zwischengeschoß</span></font></b></p>
</div>
</div>
<span id="OLK_SRC_BODY_SECTION"></span><!--StartFragment-->
<div
xmlns:m="http://schemas.microsoft.com/office/2004/12/omml">
<div link="blue" vlink="purple">
<p class="MsoNormal"><font color="#3f3d42" face="Georgia"
size="3"><span
style="font-size:11.5pt;font-family:Georgia;color:#3F3D42">Die
auratische
Aufladung von Produkten lässt sich in einem
dreidimensionalen Modell fassen,
das der Beteiligung einer Vielzahl von Akteuren
Rechnung trägt – darunter
nicht nur auf Seiten von Unternehmen, Marketing und
Werbung. Namentlich die
Konsumenten beteiligen sich an den Prozessen der
Produktkommunikation, die
Markenprodukte zu wesentlichen Medien der sozialen
und kulturellen
Selbstversicherung machen. So konnte die Nivea Creme
über die Brüche des 20.
Jahrhunderts hinweg nicht nur ein bemerkenswerter
Verkaufserfolg bleiben,
sondern als Versprechen von Normalität in die
Gesellschaft ausstrahlen.<u7:p></u7:p></span></font></p>
<p class="MsoNormal"><font color="#3f3d42" face="Georgia"
size="3"><span
style="font-size:11.5pt;font-family:Georgia;color:#3F3D42"> <u7:p></u7:p></span></font></p>
<p class="MsoNormal"><span class="apple-style-span"><font
color="#3f3d42" face="Georgia" size="3"><span
style="font-size:11.5pt;font-family:Georgia;color:#3F3D42">Rainer
Gries,
Univ.Prof. Dr., Historiker und
Kommunikationswissenschaftler,
Forschungsschwerpunkte u.a. Konsum in Europa im
19. und 20. Jahrhundert;
persuasive Kommunikationen (politische Propaganda,
Wirtschaftswerbung und
Produktkommunikation); Publikationen u.a.:
Produktkommunikation. Geschichte und
Theorie (Wien 2008); Ernest Dichter and Motivation
Research. New Perspectives
on the Making of Post-WarConsumer Culture, hg.
gemeinsam mit Stefan Schwarzkopf
(Basingstoke 2010).</span></font></span></p>
</div>
</div>
<u7:p></u7:p>
<div><!--EndFragment-->
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size="2"><span
style="font-size:10.0pt;font-family:Calibri;color:black"> </span></font></p>
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<div link="blue" vlink="purple">
<p class="pa0" style="text-align:justify"><span
class="apple-style-span"><font color="#504e53"
face="Georgia" size="3"><span
style="font-size:11.5pt;font-family:
Georgia;color:#504E53">===============================</span></font></span></p>
<p class="MsoNormal"><font color="#504e53"
face="Georgia" size="2"><span
style="font-size:11.0pt;font-family:Georgia;color:#504E53">Wir
freuen uns auf
Ihr Kommen! <br>
Institut für Wirtschafts- und Sozialgeschichte<br>
Universität Wien, Dr.-Karl-Lueger-Ring 1<br>
1010 Wien</span></font></p>
<p class="MsoNormal"><font color="black" face="Arial"
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<p class="MsoNormal"><font color="black" face="Calibri"
size="2"><span
style="font-size:10.5pt;font-family:Calibri;color:black">_______________________________________________
Wiso-Informationen
mailing list <a moz-do-not-send="true"
href="mailto:Wiso-Informationen@lists.univie.ac.at"><font
color="black"><span style="color:black">Wiso-Informationen@lists.univie.ac.at</span></font></a><a
moz-do-not-send="true"
href="https://lists.univie.ac.at/mailman/listinfo/wiso-informationen"><font
color="black"><span style="color:black">https://lists.univie.ac.at/mailman/listinfo/wiso-informationen</span></font></a></span></font></p>
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